According to the announcement from Mrs. Diane Greene of Google at an event on cloud computing technology in San Francisco recently, this giant has now spent over 10 billion dollars for this business only separately in 2015.
But
it is still only the surface of the iceberg. Google has set up a giant plan to
spend extra billions of dollars for the construction of data centers around the
world until 2017.
Also
during the event, the other senior executives of Google, including Eric
Schmidt, discussed strategies to attack the cloud computing market: automation.
Automation
means that while companies can rent servers, storage and system resources from Google,
the company is actively promoting these services to programmers with needs.
With
Apps Engine, one of the cloud services currently offered by Google, the
programmers can contain their applications on Google's data centers without
having to worry about things such as server configuration settings or network
connectivity between services when operating the application.
Greene
said: "Everything will operate miraculously".
Programmers
can do similar things with Amazon's cloud services or other providers including
Salesforce to simplify their operation process. This is the type of platform as
a service (PaaS).
But
Amazon has built a major business segment: servers, data storage and hourly
system leasing while leaving customers to install their programs. Therefore,
the companies renting Amazon's servers and system instead of building data
centers for themselves are becoming increasingly popular. This type of service
is called infrastructure as a service (IaaS).
The
total capital to invest in technology each year of the big giants in the IT
industry reached $ 3.5 trillion. But in return, Google also won lucrative
contracts with major clients such as Disney or Coca-Cola.
The
introduction of new products of Google is also to serve the privacy or
providing the features that this large market needs.
Eric
Schmidt also said that the new generation of companies like Uber or Snapchat
would no longer operate in the way that the technology company had previously
done. And Google's long-term vision is to help these companies develop on its
cloud platform as well as the way that Netflix emerged from the Amazon cloud
platform.
Companies
will no longer need IT staff
Google's
ambition is to help companies get rid of the burden on IT teams. In other
words, in the future, applications and technology services will automatically
work. Businesses no longer have to worry about whether the server or the system
can operate smoothly or not.
Among
the other great services that Google offers, the application to analyze big
data based on "machine learning" technology enables customers to use
without having to rent a server or thinking about how to manage.
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