In recent years, the market for the smart bracelet devices is constantly expanding. The wrist device that can track your heart rate or count the number of steps is growing in the life. However, the future of this product line does not stop at the wrist, Google and Under Armour will make you envision a future when all the clothes become “smart”.
In the early event Google I / O, Google has introduced a number of methods by which they are working to produce the digital canvas. This is a part of the Jacquard project, Google wants to weave the cloth with the surface touch ability. Need to say that this is not a new initiative launched by Google. Earlier there were also start-up companies in this sector typically Athos. However, with the position of a giant, perhaps Google will make the day that the smart suits commercialized a lot closer.
About the Under Armour, CEO Kevin Plank estimated that within the next 5 years, about 50 billion items of clothing would be integrated chip in it. And particularly, it is not made from glass chips or plastic, Under Armour will weave them like woven fabric.
Being an apparel company with a growing investment in the technology, Under Armour aims to become a pioneer in the field of smart clothes. The suits integrated sensors can help track specific movements of the body rather than just count the number of your footsteps as the bracelet is doing now. This brings obvious benefits more.
Not stopping there, Under Armour also directs to the breakthrough ideas. Plank said why we had to change the temperature of the building or a room to feel comfortable. Obviously, it is a less efficient technology that we have to overcome. Let's digitize the clothes so that we could control our own temperature.
As reported by IDC, the market for wearing technology equipment exploded in 2014. This is the strongest growth segment in comparison with any consumer electronics segment. IDC also predicted that by 2019, this market could reach sales of 155.4 million orders annually.
The devices such as health monitoring bracelets have made a rush when allowing mass consumers to monitor training and analyze biometry at low cost and convenience. However, when the technology of smart clothing is born, this market will grow further. Experts predict that it would be a potential field worth more than 2,000 billion dollars. Google and Under Armour probably soon realized, and they are looking to dominate the future market.
Now, from the point of consumers, it is too early to talk about smart clothes. However, for the keen investors who can foresee the future, things are very different. At the annual meeting of Berkshire Hathaway, Warren Buffett admitted that new technology was a commodity with a lot of profit and could threaten his investment market.
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