News Feed is an important part of every user on Facebook. All the actions of us on Facebook such as like, click, comment or share, will play a crucial role in deciding which stories will be prioritized on News Feed.
However, the factors listed above do not completely determine what is really meaningful to users.
In order to improve the features on News Feed, Facebook resorted to the help of more than 1,000 users. They jointly evaluated the experiences on Facebook every day, and gave answers to the question, how Facebook can improve the contents that users see on this social network.
Facebook temporarily calls this Panel Feed Quality. In addition, Facebook also made a survey on thousands of users around the world, to learn more about the “taste” of each user’s information. Accordingly, Facebook requested users to rate from 1 to 5 stars, with every piece of information they receive, through the question “How much do you want to see information like this on your News Feed?”. From that study, Facebook partly understood news preferences of users, even if they do not click, comment or share on News Feed. And this has somewhat changed the way to rank today’s news.
The result is that in recent times, Facebook has seen a marked change in the user experience. Therefore, Facebook is changing the algorithm on News Feed. Stories wanted to be a priority on News Feed will not only base on the direct interaction from users, but also need high reviews, ratings from before. This means the preferred information on News Feed will have to ensure two factors: the type of information that users want to see (based on the previous assessment), and the information that users will probably like, click, comment or share. Thus, Facebook will rank higher for the information that they think, users will easily interact, and want to preview.
So how will this affect pages?
With pages, the impact of this change will depend on the audience composition, and posting of pages. In general, it does not greatly affect the ability to reach users, as well as Referral Traffic of the majority of current pages. Of course, several pages may note the significant increase from referral traffic, while others can decrease dramatically.
Particularly with the page recording noticeable decline from referral traffic, it means users give low ratings to their posts and do not want to see them on the top of their News Feed. Note, with changing the algorithm this time, Facebook still continues to balance two factors: the interaction level and ratings from users.
Therefore, pages first should not encourage users to interact too much with the articles. Initially, the amount of interaction can bring efficiency in data, but then, Facebook will rebalance by the news rankings. These two factors offset each other is just. For example, they need to stop posting such as “Let’s click to...”, “Please like and share if you have heart”... In fact, such calls will not bring effect with Facebook’s new algorithm.
0 Comments